TRIPLE ACTION expression used by manufacturers of deodorants, moisturizers, anticorrosives, paints and others, to indicate that the product provides 3 important benefits, such as being anticorrosive, oxide converter and enamel. But, more than anything, it is a marketing trick, in which you want to give the buyer the idea of superior power. It alludes to the subconscious rating record of films x, little sex and triple x, or xxx, intense sex.